After finding $12,500.00 in an old Paypal account last week, I went on a spending spree.
I bought everything from a Bentley jacket (to start pretending I’m a Bentley GT owner) to a humidor (for my new hobby of cigar smoking) to a
Joe Vitale with Larry King
rare magic trick (which I can’t wait to show you one day), to a gift of money for Nerissa, and more.
One of the other things I bought was a new guitar. I have several, but you can’t have too many. If you play the guitar, you know what I mean.
This new guitar is a Zager. It’s designed to be, well, easier to play. The website that described it was written beautifully so I decided to order one.
I was telling Pat O’Bryan about it and he asked when he could see it. I told him I hadn’t heard from the seller yet. Pat’s eye-brows went up and I smelled his concern. Suddenly I started to feel buyer’s remorse; that sinking feeling in your gut that says maybe you made a really bad decision.
I wrote to the seller and almost instantly got back an email. It had to be one of the most reassuring emails ever received after a sale. Not only did it confirm my order, but it included testimonials, which essentially made me feel excited all over again about my new guitar. Here’s part of the email:
We’ll take care of you…no worries. I’m showing you purchased your guitar Friday night and it went out Monday morning after Denny completed a final inspection on it.
Dennis Zager Jr.
Toll free 1-800-308-9731
Try a guitar risk free
Recent customer testimonial:
04-07-2006 Hello Dennis, I received your guitar today and what a great instrument it is! I really like it a lot. It almost sounds like a piano. Very crisp and articulate, perfectly in tune. A very musical guitar! I like the fact that it’s light weight. The neck is very easy to play everywhere, I can bend the strings easily and there’s no buzz at all! The sound is focused, full range, nice bottom, solid mids, rich and round highs. Plus, I think it looks awesome! Thank you so much, I really appreciate that guitar. Thank you again.” — Andre Coutu, Lead guitarist for Celine Dion, Las Vegas, Nevada
I was impressed. Most sellers would write and just say, “Got your order.” The people at Zager Guitar wrote a personal message, gave me the tracking number for the guitar, and added a lot of emotionally supportive links, including a testimonial from Celine Dion’s lead guitarist!
I need to model this approach to doing business. Maybe you do, too. Now I’m really excited to get that guitar!
Ao Akua, Joe Vitale